Exploring New Horizons: A Recap of Our Sensory AI API Webinar

In our recent webinar, we embarked on a journey into the future of data analysis with Sensory AI API.

The event kicked off with a comprehensive "Introduction to Sensory AI API," unveiling how seamlessly our API integrates with diverse platforms, promising a new era of effortless integration.

A pivotal segment, "Unlocking Consumer Insights," demonstrated the transformative power of Sensory AI API in converting raw data into actionable consumer insights. Attendees delved into real-world applications and success stories during the "Use Case Showcase," showcasing the versatility and impact of our API across various industries.

The highlight of the session was the "Live API Demo," providing a firsthand experience of the simplicity and immense power encapsulated in our Sensory AI API. Attendees witnessed how this technology can revolutionize their data analysis processes.

Why integrate Sensory AI API? The answers were compelling:

  • Enhanced Consumer Understanding: Elevate your insights with advanced sensory data analysis.

  • Effortless Integration: Seamlessly integrate our API into your existing platform.

  • Real-time Insights: Access real-time consumer behavior and engagement data.

  • Customizable Solutions: Tailor the API to meet your specific insights requirements.

Questions asked by the attendees:

QUESTION: Are taste and fragrance universal in terms of the emotions they evoke?

ANSWER: Taste and fragrance (in terms of evoked response) can be general if we talk about the a) a pure form of stimuli (e.g. just the taste of bitter or very bitter stimuli) and if b) there is no conflicting cultural/ethnical norm (e.g. if there are no very bitter tastes that can evoke a conflicting positive response). Given that this is very challenging in a commercial setting, we decided to do the same thing Osmo is doing for odours, which is self funding our own databased and mapping out on actual consumer products that we more a) realistic (have flavour nuance and blends of multiple flavours) and are b) already adjusted for cultural and ethnic norms (not too bitter for the local preference).

QUESTION: Can you analyse 3rd party videos on your platform?

ANSWER: We can analyse 3rd party video via our API even without any integration. You can also integrate the API to any 3rd part app and have an option to access sensory insights on demand, seamlessly integrated within your stack.

QUESTION: What are the most common market research case-cases for this?

ANSWER: We can started in doing product testing and consumer market and technical insights, but now do more testing for communication campaigns and digital products. We can either analyse the videos that you already have or you can also integrate the API to any 3rd part app and have it as an option.


For those seeking to supercharge their insights capabilities, our Friday webinars are a must-attend. If you missed it, fear not! You can catch up by watching a recap on our Youtube Channel and accessing the slides below.


andrea Sagud